SG is world’s largest and most trusted cricket equipment company.
Sanspareils Greenlands (SG) is world’s largest and most trusted cricket equipment company. The company was established in pre-independent India in 1931 by two brothers Kedar Nath Anand & Dwarka Nath Anand. It started primarily as an export intensive manufacturing unit. In the 70’s, Sunil Gavaskar became SG’s brand ambassador, and the rest is history as they say. SG has evolved into robust manufacturing company that churns out every item related to the game of cricket from English Willow & Kashmir Willow Cricket Bats, Hand-Stitched Leather Balls, Protective Equipment, Cricket Whites, Kit bags to all types of Cricket Footwear and Accessories. SG has also diversified into Cricket specific infrastructure which includes nets & pitches, that can be customised to the client specifications.
The company manufactures cricket clothing and equipment including bats, balls and other equipment. The company manufactures the red balls used in all Test cricket in India since 1994. The ball is hand-stitched with a more prominent seam resulting from the thicker thread used for stitching. While its pronounced seam makes it last longer, the ball does not swing earlier but starts swinging later. The protruding seam gives more control for the fast bowlers and a firm grip for the spinners
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